Rooted in Insights. Built for Growth

Natural Rooted Strategies

Natural Rooted Strategies is a specialized retail advisory dedicated exclusively to natural, and better-for-you brands targeting premium retailers like Sprouts Farmers Market and Whole Foods Market and beyond.

We act as your on-demand, category manager and retail analyst, helping you grow smarter with the insights, promo planning, and strategy, usually reserved for larger CPG teams, but built to serve modern brands with speed, clarity, and impact — without the overhead or commission-based cuts.

Why This Work Matters

The Root of the Problem - While leading categories at Sprouts and advising through Cultivate, I saw a critical issue again and again:

Exceptional brands weren’t failing due to product quality — they were failing because they lacked strategic retail support to effectively partner with their buyers.

Brokers, while well-intentioned, don’t have the experience, and are often stretched too thin across hundreds of SKUs and retailer portals. Their time is consumed by forms, deductions, and order logistics — leaving little room for proactive feedback, story building, or data interpretation.

Meanwhile, brands are swimming in syndicated data, retailer reports, and dashboards — but very few have the resources or expertise to translate that into actionable, retailer-aligned strategies.

The Mission - Natural Rooted Strategies exists to bridge the gap between data and execution for natural and better-for-you brands. We level the playing field by offering the kind of flexable strategic retail support, promo planning, and buyer preparation typically reserved for large CPGs.

Our Approach

We act as your pay as you go category manager and natural retail expert/analyst, stepping in with the experience, tools, and focus to drive smarter retail decisions — without the overhead or commissions — when you need it most.

Our approach is rooted in:

  • Retail Buyer Intelligence & Strategy
    We align your brand with what buyers want — from pricing to positioning — to help you win shelf space and deepen retail partnerships.

  • Buyer-Centric Storytelling
    We shape data and brand strengths into compelling narratives that resonate in high-stakes meetings.

  • Flexible, Founder-Focused Support
    Whether you need us project-by-project or month-to-month, we meet you where you are — no retainers, no commissions, just traction.

  • Data-Driven Action Plans
    We turn performance insights into clear roadmaps that increase velocity, improve margins, and unlock retail growth.

Founders and Sales Directors Partner With Us When:

  • Broker support is spread thin

  • Trade spend / ROI isn't converting

  • They’re prepping for critical buyer meetings

  • Or they simply need real retail strategy — not guesswork

Ideal For You If You’re…

• A better-for-you brand preparing for Sprouts or Whole Foods meetings

• Is tired of flying blind and ready to make retailer-aligned moves that drive velocity

• Tired of promotions that don't move the needle

• Seeking strategic clarity without hiring full-time

• Losing sleep over resets, unsure what story or SKUs to lead with

• Feels stuck on trade spend — too many promos, not enough return

• Needs better data and direction to justify decisions to your team or investors

• Is waiting on buyer feedback and wants to be fully prepared to capitalize when the window opens

Our Services

  • Custom Engagements

    Flexible support options available as hourly consultations or full-service projects. We'll tailor our approach based on your unique retail goals. Whether you're prepping for a reset, or just want sharper insights — we’re here to help, without the overhead.

  • Project Support

    Tailored strategic sessions designed for quick wins or targeted needs.

    Retail Strategy Deep Dive
    Identify opportunities using category insights and velocity patterns.

    Promo Calendar ROI Modeling
    Build trade plans that balance lift, margin, and retailer expectations.

    Buyer Story Development
    Craft data-backed narratives that resonate in limited meeting windows.

    Line Review Preparation
    Show up ready to win resets with aligned SKUs and a confident plan.

  • Monthly Retainer Plans

    Ongoing support built around your growth stage and internal capacity.

    Tier 1 – Strategic check-ins & light data analysis
    Perfect for early-stage brands needing guidance without overwhelm.

    Tier 2 – Promo planning & buyer support
    For brands seeking velocity acceleration and cleaner buyer engagement.

    Tier 3 – All-in support: strategy, forecasting & reporting
    Ideal for in-market brands managing resets, promotions, and growth.

    *Check out our services tab for details

What Rooted Strategies Grows Into For You

  • Stronger Buyer Partnerships

    Transform transactional relationships into strategic partnerships based on mutual growth objectives and category insights.

  • Reset Success

    Navigate critical reset periods and line reviews with strategies that secure and expand your shelf presence.

  • Strategic Promotion Planning

    Develop data-backed promotional calendars that maximize ROI while maintaining brand integrity and margin targets.

  • Retail Readiness

    Enter buyer meetings with confidence, armed with the right data points and category insights that matter.

  • Sustainable Growth

    Build velocity patterns that support long-term shelf presence and category leadership

  • Founder Coaching & Knowledge Transfer

    Equip founders and sales teams with the skills, category context, and confidence they need to grow independently — not just during our time together, but long after.

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