Emerging natural CPG brands
Brands building distribution in natural and conventional grocery, ready to grow with intention.
Retail Strategy Advisory for Natural CPG
Retail Strategy for Natural Brands Ready to Win the Shelf.
Natural Rooted Strategies helps emerging and better-for-you CPG brands turn data, buyer expectations, and category opportunities into retailer-ready growth plans.
Built from real category management, supplier partnership, assortment, promotional strategy, and retail execution experience.
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+ yrsOn the buying side
Category management, pricing, assortment, promo
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+Brands advised
Emerging natural and better-for-you CPG
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Retailers covered
Sprouts, Whole Foods, Wegmans, INFRA, and more
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%NDA-respected
Strategic advisory only — never a broker
The thesis
The strongest retail strategies are rooted.
Below the surface, every retail outcome is built on a set of honest questions — about positioning, assortment, promo, and the story your data actually tells. Answer those well, and the outcomes above the shelf follow.
Outcomes above the shelf
- Strategy Alignment
- Thriving Programs
- Strong Partnerships
- Effective Promos
Questions in the roots
- How do we position our brand to align with the retailer's priorities?
- Which SKUs are worth prioritizing based on margin, velocity, and strategy?
- What's the right story to tell buyers — backed by our sales data?
- What can we do now to prep for resets or upcoming line reviews?
- Are we maximizing ROI from our TPRs, ADS, and EDLP investments?
Who I help
Built for brands that need category strategy without hiring a full internal team.
Better-for-you food and beverage brands
Brands competing in expanding wellness and better-for-you sets across retailers.
Brands preparing for buyer meetings
Founders and sales leads who need a stronger pitch, deck, and category story before walking in.
Brands going through resets or line reviews
Brands navigating category review timelines, assortment changes, or item rationalization risk.
Brands with SPINS, NIQ, or retailer data
Brands that have the data but need help turning it into a buyer-facing story.
Brands rethinking promo, pricing, or assortment
Brands looking to sharpen their retail execution strategy with category-led logic.
What we do
Category management support, built for the way emerging brands actually grow.
Buyer & Retail Strategy
Retailer-specific strategy that prepares brands for buyer meetings, category reviews, and resets.
Outcome — A buyer story that lands.
Category Data Analysis
Translate SPINS, NIQ, and retailer data into clear recommendations and a buyer-ready story.
Outcome — Data stops being noise and starts driving retail moves.
Buyer Decks & Sales Stories
Build or rebuild buyer-facing decks, one-pagers, and new item submissions that hold up in real meetings.
Outcome — A deck that earns the second meeting.
Reset & Line Review Preparation
Prepare brands for retailer review timelines, assortment changes, and item rationalization risk.
Outcome — Walk in ready, not reactive.
Promo Planning & ROI Support
Promo calendars, pre and post analysis, lift evaluation, and ROI thinking.
Outcome — Promo spend that earns its keep on shelf.
Ongoing Category Management Support
Retainer-style advisory: ongoing reporting, retailer tracking, and strategy planning.
Outcome — Category-led growth, without the full-time hire.
Success in natural is not won with noise. It is won with rooted insights transformed into strategies buyers cannot ignore.
— Raymond Muñoz
How it works
A three-step engagement built for retail reality.
01
Diagnose
Review your goals, retailers, data, assortment, pricing, competition, and current challenges. Get a clear read on where the opportunity actually sits.
02
Build the Strategy
Translate the insights into buyer-facing recommendations, decks, promo plans, and a sequenced action list.
03
Execute Smarter
Show up prepared for meetings, submissions, resets, and the retail moments that matter most.
Why NRS
Built from the buying side. Designed for brands ready to grow smarter.
Buying-side and category management perspective, not broker logic.
Natural grocery and better-for-you category fluency.
Data-backed recommendations, not opinions dressed up as strategy.
Retailer-ready storytelling for category reviews, resets, and new item meetings.
Flexible support without commission-based selling.
Strategy built for brands that do not yet have a full internal category team.
How to work with NRS
Three ways to engage.
Hourly Advisory
Strategy calls, mock buyer meetings, deck reviews, retailer questions, data interpretation.
Starting at
$250 / hour
Project Support
Buyer decks, new item submissions, category reviews, reset prep, promo analysis.
Starting at
Custom scope
Monthly Retainer
Ongoing reporting, retailer tracking, category review support, strategic planning.
Starting at
Tiered, scoped to fit
Ready to turn your retail opportunity into a stronger buyer story?
Book a 30-minute strategy call. We will look at where your brand sits today, what your retailers expect next, and the highest-leverage moves to make first.